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Emotions drive customer decisions.

All brands desire to increase in loyalty, sales volumes, profitability and margins. Their desire to understand the consumer and create experiences has never been stronger or more needed.

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Are we humans?
Or are we dancers?

Some months ago I was on a trip through some parts of the UK with my family. We had experienced two wonderful weeks of British nature, architecture, heritage and weather (everyone will confirm 2018 was an exceptional year!).

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