Don’t forget humans in brand experience strategy

Some days ago, I received the latest ‚W&V #7 from July 3, 2019, which I found fascinating and in my opinion, an important article about brands. It says, "The brand becomes a world of experience". I was delighted with this statement as this opinion was not new to me and confirmed what I had already [...]

By |July 31st, 2019|

What if the car brands owned their own networks?

If an OEM owned their networks, how many showrooms would they have? Would the OEM make the same level of investment costs as they make the dealer spend on their showrooms to create the latest brand experience? The simple answer is no. The average new build cost for a car dealership is somewhere between $2m [...]

By |July 5th, 2019|
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