Big data but no emotional connection

I recently read that Satya Nadella, CEO of Microsoft Corporation, quoted a fascinating static. Every day, every hour, 40 terabytes of data generated every hour in retail. That is 40,000,000,000,000 bytes per hour or 350,400,000,000,000,000 per year. The amount of data captured is incredible, but it has raised a question for me. If retail has [...]