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Emotions drive customer decisions

By |July 1st, 2020|

All brands desire to increase in loyalty, sales volumes, profitability and margins. Their desire to understand the consumer and create experiences has never been stronger or more needed. Covid-19 has had an immediate impact on the global economy and will [...]

Big data but no emotional connection

By |January 28th, 2020|

I recently read that Satya Nadella, CEO of Microsoft Corporation, quoted a fascinating static. Every day, every hour, 40 terabytes of data generated every hour in retail. That is 40,000,000,000,000 bytes per hour or 350,400,000,000,000,000 per year. The amount of [...]

The Triangle of Experience

By |August 3rd, 2019|

Experience is the new status symbol of today's generation. But experience is also the new product because it is no longer about selling a product or a service for yourself. It is about emotions and feelings that we connect customers, [...]