All brands desire to increase in loyalty, sales volumes, profitability and margins. Their desire to understand the consumer and create experiences has never been stronger or more needed. Covid-19 has had an immediate impact on the global economy and will [...]

I recently read that Satya Nadella, CEO of Microsoft Corporation, quoted a fascinating static. Every day, every hour, 40 terabytes of data generated every hour in retail. That is 40,000,000,000,000 bytes per hour or 350,400,000,000,000,000 per year. The amount of [...]

I read a fascinating article by mycustomer.com focused on the investment costs of customer experience technology. Research has shown that this year a massive $508 billion will be spent on CX technologies, with the retail and financial sectors being the [...]

Experience is the new status symbol of today's generation. But experience is also the new product because it is no longer about selling a product or a service for yourself. It is about emotions and feelings that we connect customers, [...]

Some days ago, I received the latest ‚W&V #7 from July 3, 2019, which I found fascinating and in my opinion, an important article about brands. It says, "The brand becomes a world of experience". I was delighted with this [...]

If an OEM owned their networks, how many showrooms would they have? Would the OEM make the same level of investment costs as they make the dealer spend on their showrooms to create the latest brand experience? The simple answer [...]