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Brand Implementation Strategy

By |June 3rd, 2019|

A brand is a fundamental part of any company’s business activities and culture. If you have strong values and beliefs, you will stand out. The description of what makes up a brand is often debated, we believe a brand is [...]

Are we humans, or are we dancers?

By |December 1st, 2018|

Some months ago I was on a trip through some parts of the UK with my family. We had experienced two wonderful weeks of British nature, architecture, heritage and weather (everyone will confirm 2018 was an exceptional year!). However, we [...]

Your Opinion Counts!

By |October 1st, 2018|

"Dear Michele, Thank you for flying with us from Berlin Tegel to Munich. We hope that your journey with us has fully met your wishes and expectations. We are always working to improve the (brand name) experience. Therefore, we would [...]