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Don’t forget humans in brand experience strategy
Some days ago, I received the latest ‚W&V #7 from July 3, 2019, which I found fascinating and in my opinion, an important article about brands. It says, "The brand becomes a world of experience". I was delighted with this [...]
What if the car brands owned their own networks?
If an OEM owned their networks, how many showrooms would they have? Would the OEM make the same level of investment costs as they make the dealer spend on their showrooms to create the latest brand experience? The simple answer [...]
Brand Implementation Strategy
A brand is a fundamental part of any company’s business activities and culture. If you have strong values and beliefs, you will stand out. The description of what makes up a brand is often debated, we believe a brand is [...]
Are we humans, or are we dancers?
Some months ago I was on a trip through some parts of the UK with my family. We had experienced two wonderful weeks of British nature, architecture, heritage and weather (everyone will confirm 2018 was an exceptional year!). However, we [...]
Your Opinion Counts!
"Dear Michele, Thank you for flying with us from Berlin Tegel to Munich. We hope that your journey with us has fully met your wishes and expectations. We are always working to improve the (brand name) experience. Therefore, we would [...]