THE FOUNDERS

We educate and enlighten

MICHELE C. FUHS

Founder & Retail Experience Strategist

Michele founded Circle4x out of his passion for Retail Experience, transformation, innovation and design in May 2017. His vision is to bring back fun and emotions to retail by inspiring his clients on the amazing chances they have to turn retail into a jaw-dropping experience whilst supporting them into turning their dreams into reality.

Michele is a management coach, helping inspire a different style of thinking and finding new solutions for their business. Alongside coach, Michele is an advisor and strategist, designing Brand Experience Strategy and formulation on what is needed to create future-oriented innovation and transformation.

Michele worked for BMW AG for almost 19 years, holding a wide range of critical positions, including BMW’s Motorsport Division, in-house sales and marketing consulting, establishing BMW China National Sales Company and head of MINI in Italy.

From 2012 Michele was responsible for the BMW Future Retail Project, focusing on Premium Retail Experience.

He led the finalisation of the development concept and the implementation and roll-out of Future Retail into 3500 BMW and 1500 MINI dealerships worldwide.

During his last two years at BMW, Michele set up a Retail Experience LAB where, together with suppliers, he researched and developed innovations for retail.

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Michele C. Fuhs
Paul Shilling

PAUL SHILLING

Co-founder & Brand Implementation, Management and Activation Specialist

Paul is an experienced and passionate business leader with unique international experience working in multiple countries around the world. Focused on strategy, sales and profitability through delivering great experiences.

Paul started his career as a designer and engineer gathering unique experience of brand roll outs in the built environment with specialist knowledge of project management, cost and risk management, construction, fit-out, interior furniture, signage and graphics.

Over the last 25 years, operating at the highest levels Paul has worked with many major brands across the automotive, petroleum, banking, retail, hotel and corporate sectors both domestically and globally. The diversity of these sectors and clients has given Paul extensive experience that helps support our clients with developing a strategies for change, reducing its risk, maximising profits and ensuring it is ahead of the future trends.

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OUR VALUES

  • TRUST

    We start with trust and rely on our partners until proven wrong.

  • OPENNESS

    We share our thoughts in an open way, we say what we think, do what we say and are what we do.

  • RESPECT

    We respect each other and our partners; there is no right or wrong, but just different ways of seeing things.

  • HUMOUR

    We see life with a twinkle in the eye and don’t take everything too seriously; professionalism does not mean to leave humour aside.

  • SOCIALLY RESPONSIBLE

    We believe that education and personal development is a human right. We commit to give a percentage of our profits to charitable organisations that support children.

WE HELP TURN EMOTIONS INTO PROFITABILITY

Through creative ideas, innovation and sheer determination

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