Michele founded Circle4x out of his passion for Retail Experience, transformation, innovation and design in May 2017. His vision is to bring back fun and emotions to retail by inspiring his clients on the amazing chances they have to turn retail into a jaw-dropping experience whilst supporting them into turning their dreams into reality.
Michele is a management coach, helping inspire a different style of thinking and finding new solutions for their business. Alongside coach, Michele is an advisor and strategist, designing Brand Experience Strategy and formulation on what is needed to create future-oriented innovation and transformation.
Michele worked for BMW AG for almost 19 years, holding a wide range of critical positions, including BMW’s Motorsport Division, in-house sales and marketing consulting, establishing BMW China National Sales Company and head of MINI in Italy.
From 2012 Michele was responsible for the BMW Future Retail Project, focusing on Premium Retail Experience.
He led the finalisation of the development concept and the implementation and roll-out of Future Retail into 3500 BMW and 1500 MINI dealerships worldwide.
During his last two years at BMW, Michele set up a Retail Experience LAB where, together with suppliers, he researched and developed innovations for retail.